I blend design craft with business and entrepreneurial experience to create digital products that solve the right user problems and drive meaningful impact.

I'm a product designer who blends design craft with business and entrepreneurial experience to create digital products that solve the right user problems and drive meaningful impact.

SELECTED WORKS

SELECTED WORKS

Designing to Decrease SLA by 72%

BrightLocal, January 2025

UX

UI

SAAS

UX

UI

SaaS

UX

UI

SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.

UX

UI

SaaS

Applying Design Thinking in Business

Mix & Rise, Oct 2019

UX

UI

WEB

UX

UI

Web

Reimagining AJ Bell's Design System

February 2025

UX

UI

SAAS

UX

UI

Mobile App

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.

UX

UI

SaaS

I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.

Simplifying the Path to Product Value

BrightLocal, October 2025

UX

UI

SAAS

UX

UI

SaaS

Applying Design Thinking in Business

Mix & Rise, Oct 2019

UX

UI

SAAS

UX

UI

Web

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.

UX

UI

SAAS

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.

UX

UI

SAAS

Reimagining AJ Bell's Design System

February 2025

UX

UI

MOBILE

UX

UI

Mobile App

Simplifying the Path to Product Value

BrightLocal, October 2025

UX

UI

SAAS

UX

UI

SaaS

I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.

UX

UI

SAAS

First Employee at Patch Plants

April 2016

UX

UI

WEB

UX

UI

Mobile App

I joined Patch Plants on day two, supporting the Founder to apply design thinking to design, prototype and test the first MVP, growing sales from 0-50,000+ sales.

Designing to Decrease SLA by 72%

BrightLocal, January 2025

UX

UI

SAAS

UX

UI

SaaS

Designing to Decrease SLA by 72%

BrightLocal, January 2025

UX

UI

SAAS

UX

UI

SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.

UX

UI

SAAS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.

UX

UI

SAAS

AI x Product Design

AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.


I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.

SELECTED WORKS

Designing to Decrease SLA by 72%

BrightLocal, January 2025

UX

UI

SAAS

UX

UI

SaaS

Designing to Decrease SLA by 72%

BrightLocal, January 2025

UX

UI

SAAS

UX

UI

SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.

UX

UI

SAAS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.

UX

UI

SAAS

Simplifying the Path to Product Value

BrightLocal, October 2025

UX

UI

SAAS

UX

UI

SaaS

Simplifying the Path to Product Value

BrightLocal, October 2025

UX

UI

SAAS

UX

UI

SaaS

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.

UX

UI

SAAS

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.

UX

UI

SAAS

Reimagining AJ Bell's Design System

February 2025

UX

UI

SAAS

UX

UI

Mobile App

Reimagining AJ Bell's Design System

February 2025

UX

UI

SAAS

UX

UI

Mobile App

I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.

I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.

Applying Design Thinking in Business

Mix & Rise, Oct 2019

UX

UI

SAAS

UX

UI

Web

Applying Design Thinking in Business

Mix & Rise, Oct 2019

UX

UI

SAAS

UX

UI

Web

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.

UX

UI

SAAS

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.

UX

UI

SAAS

AI x Product Design

AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.


I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.

AI x Product Design

AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.


I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.