I blend design craft with business and entrepreneurial experience to create digital products that solve the right user problems and drive meaningful impact.
I'm a product designer who blends design craft with business and entrepreneurial experience to create digital products that solve the right user problems and drive meaningful impact.
SELECTED WORKS
SELECTED WORKS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS
UX
UI
SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SaaS

Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
WEB
UX
UI
Web
Reimagining AJ Bell's Design System
February 2025
UX
UI
SAAS
UX
UI
Mobile App
I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SaaS


I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS
Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
SAAS
UX
UI
Web

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SAAS
Reimagining AJ Bell's Design System
February 2025
UX
UI
MOBILE
UX
UI
Mobile App
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS


I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS

First Employee at Patch Plants
April 2016
UX
UI
WEB
UX
UI
Mobile App
I joined Patch Plants on day two, supporting the Founder to apply design thinking to design, prototype and test the first MVP, growing sales from 0-50,000+ sales.

Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS
TESTIMONIALS:
“Fleur played a central role in redesigning a number of our internal workflows and screens used by our internal team of 200+ citation agents that helped us reduce our delivery SLA from 18 days to just 5 — a great achievement that benefited both our team and our customers.
Fleur is always positive, thoughtful and collaborative. She is always willing to ask questions or challenge ideas in the right way to get the best results. She combines creativity with a practical, solution-focused mindset, and nothing is ever too difficult for her. She’s a strong team player who builds trust quickly and contributes positively to the team and culture around her. I really enjoyed working closely with her and would recommend her without hesitation.”
Myles Anderson
CEO, BrightLocal
“It was great working with Fleur and I was consistently impressed by her enthusiasm and can-do attitude. She approaches every task methodically with a positive mindset, making her an excellent addition to any team.
Specifically - her work on simplifying the onboarding process for service area businesses was particularly impressive. By using both qualitative and quantitative measures, she was able make changes to improve the volume of adding a location, a key metric, for these types of businesses by 3x.
Fleur is also an exceptional cross-team collaborator, always open to discussion and new ideas. I highly recommend her.”Andy Houston
Chief Commercial Officer (COO) at BrightLocal
“Fleur brings a rare combination of design skill, strategic thinking, and business acumen to her work. Her background gives her a strong understanding of product value, and she's tuned into emerging technologies and what they might mean for our customers. She's proactive in bringing forward the right solutions — not to impress, but to solve real problems. She approaches each challenge without ego, listens deeply to feedback, and consistently integrates advice into her work in a meaningful way.
What really stands out about Fleur is her presence in the room. Whether she's collaborating with engineers or engaging in strategic conversations with senior stakeholders — CEO included — she does so with grace, calm confidence, and a smile. She makes difficult design conversations feel constructive and collaborative, even under pressure.
Fleur is a joy to work with, and any team would be lucky to have her.”Carlos Pi
Product Design Lead at BrightLocal
“I've had the pleasure of working in the product team with Fleur for a couple of years now, myself as a product manager, Fleur as a designer. Fleur has been a great addition to BrightLocal, bringing a calm and caring energy to the team.
On top of that, Fleur has brought some really unique entrepreneurial experience which she often uses to remind us to concentrate on the core customer problem at hand, rather than get distracted with peripheral and less valuable problems. I think that passion for getting to the root of a customer problem is one of Fleur's biggest strengths as it ensures that discovery and ideation is focused, valuable and impactful.”
Jack Williams
Product Manager at BrightLocal
“Fleur joined BrightLocal at the start of her design career, but honestly, she didn’t feel like it at all.
Working with her was such a highlight—she brought fresh ideas, asked the right questions, and had this great mix of curiosity and confidence that made every project more fun and thoughtful.
She even ended up teaching me a few things along the way, which just goes to show that experience isn’t everything—attitude, passion, and collaboration go a long way.
So grateful we got to work together, and I can’t wait to see where she goes next!”Tali Kojuman
Senior Product Designer at BrightLocal
“Fleur’s an incredibly talented UX Product Designer who combines deep user empathy with creative, intuitive design solutions.
Fleur is highly collaborative, detail-oriented, and always keeps both user needs and business goals in focus. Any team would be lucky to have her!”Iryna Horobets
Engineering Team Lead at BrightLocal

AI x Product Design
AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.
I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.
SELECTED WORKS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS

I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS

I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS
Reimagining AJ Bell's Design System
February 2025
UX
UI
SAAS
UX
UI
Mobile App
Reimagining AJ Bell's Design System
February 2025
UX
UI
SAAS
UX
UI
Mobile App


I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.


I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.
Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
SAAS
UX
UI
Web
Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
SAAS
UX
UI
Web

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SAAS

I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SAAS
AI x Product Design
AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.
I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.


TESTIMONIALS:
“Fleur played a central role in redesigning a number of our internal workflows and screens used by our internal team of 200+ citation agents that helped us reduce our delivery SLA from 18 days to just 5 — a great achievement that benefited both our team and our customers.
Fleur is always positive, thoughtful and collaborative. She is always willing to ask questions or challenge ideas in the right way to get the best results. She combines creativity with a practical, solution-focused mindset, and nothing is ever too difficult for her. She’s a strong team player who builds trust quickly and contributes positively to the team and culture around her. I really enjoyed working closely with her and would recommend her without hesitation.”
Myles Anderson
Founder at BrightLocal
“It was great working with Fleur and I was consistently impressed by her enthusiasm and can-do attitude. She approaches every task methodically with a positive mindset, making her an excellent addition to any team.
Specifically - her work on simplifying the onboarding process for service area businesses was particularly impressive. By using both qualitative and quantitative measures, she was able make changes to improve the volume of adding a location, a key metric, for these types of businesses by 3x.
Fleur is also an exceptional cross-team collaborator, always open to discussion and new ideas. I highly recommend her.”Andy Houston
Chief Commercial Officer (COO) at BrightLocal
“Fleur brings a rare combination of design skill, strategic thinking, and business acumen to her work. Her background gives her a strong understanding of product value, and she's tuned into emerging technologies and what they might mean for our customers. She's proactive in bringing forward the right solutions — not to impress, but to solve real problems. She approaches each challenge without ego, listens deeply to feedback, and consistently integrates advice into her work in a meaningful way.
What really stands out about Fleur is her presence in the room. Whether she's collaborating with engineers or engaging in strategic conversations with senior stakeholders — CEO included — she does so with grace, calm confidence, and a smile. She makes difficult design conversations feel constructive and collaborative, even under pressure.
Fleur is a joy to work with, and any team would be lucky to have her.”Carlos Pi
Product Design Lead at BrightLocal
“I've had the pleasure of working in the product team with Fleur for a couple of years now, myself as a product manager, Fleur as a designer. Fleur has been a great addition to BrightLocal, bringing a calm and caring energy to the team.
On top of that, Fleur has brought some really unique entrepreneurial experience which she often uses to remind us to concentrate on the core customer problem at hand, rather than get distracted with peripheral and less valuable problems. I think that passion for getting to the root of a customer problem is one of Fleur's biggest strengths as it ensures that discovery and ideation is focused, valuable and impactful.”
Jack Williams
Product Manager at BrightLocal
“Fleur joined BrightLocal at the start of her design career, but honestly, she didn’t feel like it at all.
Working with her was such a highlight—she brought fresh ideas, asked the right questions, and had this great mix of curiosity and confidence that made every project more fun and thoughtful.
She even ended up teaching me a few things along the way, which just goes to show that experience isn’t everything—attitude, passion, and collaboration go a long way.
So grateful we got to work together, and I can’t wait to see where she goes next!”Tali Kojuman
Senior Product Designer at BrightLocal
“Fleur’s an incredibly talented UX Product Designer who combines deep user empathy with creative, intuitive design solutions.
Fleur is highly collaborative, detail-oriented, and always keeps both user needs and business goals in focus. Any team would be lucky to have her!”Iryna Horobets
Engineering Team Lead at BrightLocal


AI x Product Design
AI as an exciting opportunity to get better, move faster and deliver better business outcomes as a product designer by harnessing the ever-evolving AI tool stacks available.
I have embedded Claude and Chat GPT into my daily workflow and am currently experimenting with Figma Make, Lovable, V0, Cursor and Bolt's AI digital tools, most recently taking an AI Prototyping workshop on Figma Make.