SELECTED WORKS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS
Designing to Decrease SLA by 72%
BrightLocal, January 2025
UX
UI
SAAS
UX
UI
SaaS
I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS
I completely reshaped the user experience for remote agents' key workflow tools. Over six months, the SLA dropped from 18 working days to just 5.
UX
UI
SAAS
Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
SAAS
UX
UI
Web
Applying Design Thinking in Business
Mix & Rise, Oct 2019
UX
UI
SAAS
UX
UI
Web
I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SAAS
I applied the design thinking process to create a physical e-commerce product business, generating over 1000+ sales.
UX
UI
SAAS
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS
Simplifying the Path to Product Value
BrightLocal, October 2025
UX
UI
SAAS
UX
UI
SaaS
I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS
I designed a new user journey for Service Area Businesses. Overnight, the conversion rate increased 3x.
UX
UI
SAAS
Reimagining AJ Bell's Design System
February 2025
UX
UI
SAAS
UX
UI
Mobile App
Reimagining AJ Bell's Design System
February 2025
UX
UI
SAAS
UX
UI
Mobile App
I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.
I undertook a Learn-by-Designing Course on Design Systems, rebuilding AJ Bells' design system to create a more intuitive experience.